Our Saga
Every great hotel has a story. But not every story is told well.
Founded in 2020, Tellmysaga is a Bangkok-based boutique hospitality consulting company led by a former hotelier turned strategist. We help luxury hotels and resorts around the world unlock their potential through powerful brand positioning, guest experience design, and marketing strategy.
Inspired by the Swedish word "saga" (story), our name reflects what we deliver—brand stories that inspire guests, align teams, and drive growth.
As trusted hospitality business consultants in Thailand and across Asia, we partner with hotel owners and operators to rebrand, reposition, or launch new properties. We’re not a marketing agency—we’re strategic collaborators who turn insight into hotel branding that connects and performs.
Our
Mission
Empower clients to share their unique Saga. Through branding, marketing, PR, communications, digital strategies, collaboration, and events, we help them stand out, forge connections, and leave a lasting impression.
Vision
To reshape the world of hospitality by crafting stories, brands, and experiences that help hotels grow with purpose, and help travelers discover places worth remembering.
The Founder
Sebastian Solasachinda
With over 13 years in luxury hospitality marketing, I help hotels and resorts turn potential into powerful brand positioning. My passion for hotels began in childhood—exploring grand lobbies and falling in love with the guest experience—and evolved into a career dedicated to building brands that connect, perform, and endure.
As founder of Tellmysaga, a boutique hospitality consultancy based in Bangkok, I partner with hotel owners and operators to lead rebranding programs, support pre-opening strategies, and guide brand transformations. My clients span some of the world’s most respected names, including Accor, Marriott, and Hyatt.
Half Thai, half Swedish, and trained in International Hospitality Management in the Swiss Alps, I bring a unique blend of cross-cultural insight, creative strategy, and commercial thinking to every project.
Marketing Execuvtive
Kanjanasuda Onsaengjitkasem
Meet Fern, an experienced consultant specializing in online media, marketing, and content. With over 6 years of expertise, she excels in SEO, content creation, and providing strategic guidance to help teams optimize their online presence and drive growth.
With her deep understanding of the marketing landscape, Fern offers valuable insights and customized strategies to maximize your team’s content and marketing efforts.
When not at home, Fern can be found seeking the next great food experience with her phone in-hand ready to snap a story before eating.
