Amarterra Villas Bali, Autograph Collection

As Amarterra Villas Bali transitioned from MGallery to Marriott’s Autograph Collection, the resort required a refreshed brand narrative that would retain its soulful identity while aligning with Autograph’s “Exactly Like Nothing Else” promise. Marriott mandated a strategic brand foundation to guide design, operations, and experience delivery under the new flag.

The Challenge

To develop a distinctive story that honored the resort’s heritage, spoke to its target market, and elevated its positioning within Bali’s competitive villa landscape — all while meeting the storytelling expectations of Autograph Collection

Our Approach

Tellmysaga created an entirely new brand narrative that reimagined the essence of Amarterra for this next chapter. The narrative was then brought to life through curated guest experiences, signature touchpoints, and the resort’s unique “Mark” — the defining expression of Autograph individuality.

Outcome

The resort now delivers a clear, compelling story across all guest touchpoints — one that stays true to its origins while fully embodying its place within the Autograph Collection. The narrative has become a central tool for communication, differentiation, and memory-making.