CASA Boho Phuket

Launching a Rooftop Icon with Flavor, Views, and Personality

Our Service

Brand & Positioning Strategy

Guest Experience & Story Design

Marketing Strategy

As part of Hyatt Regency Phuket’s repositioning, Casa Boho Phuket was created to bring bold Latin energy to the island’s dining scene — a rooftop bar and restaurant concept designed to attract both in-house guests and external diners.

The Challenge

To create a destination dining and social venue that stood out in Phuket’s saturated F&B market and aligned with the hotel’s refreshed identity.

Our Approach

Tellmysaga advised on the brand direction, guest experience, tone of voice, and launch strategy for Casa Boho Phuket. We crafted a positioning that blended bold design with a laid-back attitude, aligning with its Latin-inspired menu and cliffside setting. Our work included content direction, launch activation, social media alignment, and ongoing marketing advisory.

Outcome

Casa Boho Phuket quickly became Phuket’s #1 rooftop venue on TripAdvisor, known for its vibrant energy, unique storytelling, and visual identity. It now serves as a key draw for the hotel — turning heads, filling seats, and capturing both local and international attention.