HEYA Education

HEYA Education is an alternative international learning centre in Bangkok for gifted and passion-driven children aged 8 to 17. Its hybrid, passion-based model leads to Ministry-equivalent diplomas, an approach that is still new to many Thai and expat parents.

The Challenge

To give a genuinely different school a brand that parents understand quickly and trust: explaining a new way of learning clearly, standing apart from traditional international schools, and turning interest into enrolment conversations.

Our Approach

Tellmysaga works alongside HEYA's founder and leadership team on brand direction and positioning, messaging and content, and marketing strategy. The work spans a refreshed brand identity and bilingual (English and Thai) media kit, programme materials and fact sheets, the new school website, and a short-form video content plan, with regular strategic check-ins to keep every channel telling the same story.

Outcome

HEYA now presents one clear, confident story across its website, printed materials and social channels, explaining what makes its learning model different and why it suits gifted and passion-driven learners.