JW Marriott Khao Lak Resort & Spa

Following a large-scale expansion, JW Marriott Khao Lak introduced new villas, family-friendly experiences, and enhanced F&B offerings. With a strong brand direction already in place, the focus shifted to ensuring cohesive communication and guest-facing clarity throughout the relaunch.

The Challenge

To support the relaunch with content and messaging that aligned with the brand’s premium positioning — and to help guide communication around the expanded offering.

Our Approach

The ownership team invited Tellmysaga to provide strategic guidance and perspective during the expansion. We reviewed marketing reports, social media calendars, and PR direction — offering feedback to align storytelling and brand touchpoints. Our collaboration continues today through monthly ownership reviews, regular content guidance, and light-touch marketing advisory.

Outcome

The resort successfully launched its expanded phase with aligned brand messaging and stronger guest-facing clarity — positioning JW Marriott Khao Lak as a comprehensive destination resort for families and leisure travelers.