Le Méridien Maldives Resort & Spa

Three years after its opening, Le Méridien Maldives sought to sharpen its brand identity and storytelling in a highly competitive market. As part of Marriott’s extensive Maldives portfolio, the resort aimed to distinguish itself with a clearer narrative and stronger visual cohesion across guest and marketing touchpoints.

The Challenge

Despite its design-forward appeal and strong brand heritage, the resort lacked a clear story and positioning that connected with guests. It needed to clarify its voice, leverage the Le Meridien ethos, and activate the brand meaningfully on the island.

Our Approach

Tellmysaga was engaged to refine the resort’s brand narrative and enhance the guest journey through storytelling-led experiences. We conducted a brand immersion workshop for ExCom and senior leaders to co-create a sense of ownership around the refreshed identity and elevate on-island activations.

Outcome

The resort now communicates with a clearer narrative and stronger sense of identity, both visually and experientially. On-island brand activations, storytelling, and experiences are more aligned — helping the resort stand apart in a crowded market.