Park Hyatt Maldives Hadahaa

Repositioning a Remote Gem into a Category Leader

Our Service

Brand & Positioning Strategy

Guest Experience & Story Design

Marketing Strategy

Hospitality Business Consulting

Tucked within one of the Maldives’ most remote atolls, Park Hyatt Maldives Hadahaa faced rising competition and long travel times that challenged its positioning in a saturated luxury market.

The Challenge

To help the resort stand out amidst newer, flashier competitors, a business repositioning was needed — one that redefined the resort’s core identity, elevated the guest experience, and empowered staff to embody a renewed brand purpose.

Our Approach

Tellmysaga led a full-scale brand repositioning focused on storytelling, sense of place, and emotional connection. The strategy was designed to inspire both guests and staff, flowing seamlessly into touchpoints, experiences, and content across all channels.

Outcome

Following the repositioning rollout, Park Hyatt Maldives Hadahaa was ranked #1 in its competitive set in 2024 — a testament to the power of a clearly defined brand story and a unified guest experience.