Park Hyatt Siem Reap
Creating a Story-Led Repositioning for a Cultural Icon
Our Service
Brand & Positioning Strategy
Guest Experience & Story Design
Hospitality Business Consulting
With Cambodia’s tourism recovery unfolding gradually, Park Hyatt Siem Reap recognized a timely opportunity to redefine its brand narrative and stand apart in a shifting luxury landscape.
The Challenge
To reposition the hotel with a compelling narrative that enhances both guest experience and brand desirability, while providing clear storytelling pillars for PR, marketing, and internal culture alignment.
Our Approach
Tellmysaga was brought in to craft a cohesive brand strategy rooted in Siem Reap’s rich heritage, Bill Bensley’s architectural vision, and the hotel's central location. The new brand story was designed to cascade across guest journey touchpoints, elevate experiences, and inspire the internal team.
Outcome
The repositioning is currently being rolled out. The narrative has already informed a new brand tone, guest experience blueprint, and refreshed storytelling across social and content channels — setting the stage for long-term brand equity and media impact.
Our Client
Park Hyatt Siem Reap
