Thaachang Wangluang
Branding a Cultural Landmark in Bangkok’s Old Town
Our Service
Brand & Positioning Strategy
Guest Experience & Story Design
Located next to the Grand Palace, Thaachang Wangluang is Bangkok’s first boutique riverside galleria — a refined destination that blends Thai heritage with curated retail, art, and lifestyle.
The Challenge
To create a compelling brand and identity that honored the royal and cultural legacy of the site while positioning it as Bangkok’s first luxury galleria — an intimate alternative to large-scale developments along the Chao Phraya River.
Our Approach
Tellmysaga led the full brand transformation — from story creation and guest journey mapping to corporate identity and website direction. We developed a narrative rooted in “authentic Thai luxury,” along with personas, experiences, and a complete CI system that shaped every guest and brand touchpoint.
Outcome
Thaachang Wangluang is now a story-led lifestyle destination that redefines Old Town Bangkok for a new generation of tastemakers and culture seekers.
Our Client
Thaachang Wangluang
